Hi, I'm Ilham Musyafa.
I build websites and do SEO, from Yogyakarta, Indonesia. 6 years of SEO for clients, mostly at SmartSites, a US agency, plus hand-coded sites and the SEO tools I write for my own work.
I've spent 6 years doing SEO for a living, most of it at SmartSites, a US digital marketing agency. That means I have not just read about search, I have moved rankings for real clients across dozens of industries: fixing technical issues, aligning content with what people actually search, and earning the authority that makes it stick.
Somewhere along the way I stopped only recommending changes and started building them. I taught myself to code, built a whole suite of tools to run my own SEO work, and launched Tangkap Rasa, a camera-rental business I grew to break-even in three months through nothing but organic content. Now I do all of it for clients: build the site or tool, grow it with SEO, and automate the parts that eat time.
SEO is not about keywords and algorithms for me. It is about understanding an industry, knowing who you are trying to reach, and watching what everyone else in the space is doing.
Where I've worked
Built and scaled a niche camera-rental business to break-even in three months, fully organic. Short-form content drove real demand (one video past 1.6M views), and a custom booking system turned viewers into bookings.
Over two years of SEO and technical website health for a business group: content refreshes, technical audits, Core Web Vitals, indexability, and uptime monitoring, plus a combined SEO, web development, and ads project.
6 years at a US digital marketing agency, growing from backlink building to junior SEO to SEO specialist. SEO for clients across industries: technical audits, on-page fixes, content aligned to real search intent, and priority keywords pushed into the top 10.
How I work
You deal with me directly, not an account manager. If a project is not a good fit for what I do, I say so before quoting.
If that sounds like what you need, tell me about your project, or see a few things I've built.
