About
Hi, I'm Ilham Musyafa.
An SEO specialist and web developer based in Yogyakarta, Indonesia. I run a one-person digital studio: I build websites and tools, then grow them with the same SEO I've done professionally for six years.
An SEO specialist and web developer based in Yogyakarta, Indonesia. I run a one-person digital studio: I build websites and tools, then grow them with the same SEO I've done professionally for six years.
I've spent six years doing SEO for a living, most of it at SmartSites, a US digital marketing agency. That means I have not just read about search, I have moved rankings for real clients across dozens of industries: fixing technical issues, aligning content with what people actually search, and earning the authority that makes it stick.
Somewhere along the way I stopped only recommending changes and started building them. I taught myself to code, built a whole suite of tools to run my own SEO work, and launched Tangkap Rasa, a camera-rental business I grew to break-even in three months through nothing but organic content. Now I do all of it for clients: build the site or tool, grow it with SEO, and automate the parts that eat time.
SEO is not about keywords and algorithms for me. It is about understanding an industry, knowing who you are trying to reach, and watching what everyone else in the space is doing.
Built and scaled a niche camera-rental business to break-even in three months, fully organic. Short-form content drove real demand (one video past 1.6M views), and a custom booking system turned viewers into bookings.
Over two years of SEO and technical website health for a business group: content refreshes, technical audits, Core Web Vitals, indexability, and uptime monitoring, plus a combined SEO, web development, and ads project.
Six years at a US digital marketing agency, growing from backlink building to junior SEO to SEO specialist. SEO for clients across industries: technical audits, on-page fixes, content aligned to real search intent, and priority keywords pushed into the top 10.
One person, end to end. When you work with me you are not handed to a junior or a queue; you deal directly with the person doing the work. I say no to projects I am not the right fit for, I quote honestly, and I care more about a result that compounds than a quick invoice.
If that sounds like what you need, tell me about your project, or see a few things I've built.