Custom Tools Development

Crawlers, dashboards, and internal apps for the SEO or ops task your current tools cannot do.

Custom tools development is building internal software from scratch for one specific business, instead of paying for off-the-shelf SaaS that only half-fits how you actually work.

When a spreadsheet stops being enough, the answer is usually a small, focused tool, not another expensive SaaS subscription. I build internal apps from scratch, tuned exactly to how your team works, so the repetitive process you dread becomes a single button.

I've built a whole suite of tools for my own operation, from SEO crawlers to finance dashboards, and I build them for clients too. Because it's coded by hand, it's yours: no per-seat fees, no vendor lock-in, no bloat you didn't ask for.

Tell me about your project

The right internal tool pays for itself fast: the process you dreaded becomes a button, and you stop renting software that never quite fit.

What's included

An app built from scratch, tuned to your exact workflow

Only the features you need, nothing you pay for and never use

Deployment on infrastructure that stays cheap to run

Clean, documented code that you own outright

No per-seat fees and no vendor lock-in

Handover with docs so it keeps running without me

How it works

1Map the process

We walk through how the work happens now and where it hurts.

2Build the tool

I build the smallest thing that erases the manual step, then refine it.

3Ship and hand over

It goes live, you get the code and docs, and it becomes yours.

A custom booking and invoice checker built into a WordPress site — A booking-and-invoice checker I built into Rekamoment, so customers self-serve instead of messaging support.

Who it's for

Teams stitching together spreadsheets, exports, and three SaaS subscriptions to run one process. If your week has a manual step everyone dreads, that is usually a tool waiting to be built.

Try it yourself first, free

Free tools I use for this kind of work. If what they find needs fixing, that is where I come in.

All free tools

UTM builder Build tagged campaign URLs for Google Analytics, with presets for common sources and a bulk mode. Marketing and planningOpen tool Keyword generator Hundreds of keyword ideas and questions from Google autocomplete, grouped and ready to export. Content and keywordsOpen tool Sitemap checker Check that Google can read your sitemap, count its URLs and find the ones that redirect, break or are noindexed. Search Console and indexingOpen tool

Common questions

Isn't it cheaper to just buy SaaS?

Often, yes, and I will tell you when it is. Custom wins when your process is specific enough that SaaS makes you bend your workflow or pay for a stack of features you never touch.

What kinds of tools do you build?

Internal dashboards, data pipelines, crawlers, calculators, admin panels: anything that removes a repetitive manual step. I have built a whole suite for my own operation.

Do I own the code?

Completely. The code, the accounts, and the docs are yours. No per-seat fees, no lock-in.

Can you improve a tool I already have?

Often, yes. If you have a spreadsheet or a half-built app that is straining, I can rebuild the painful parts or extend it, rather than starting from zero.