Build service

Website Planning

Architecture and page strategy built to scale with search.

Website planning is designing a site's structure, its pages, hierarchy, URLs, and internal links, up front, so content and SEO pull in the same direction as it grows.

A site that scales with search doesn't happen by accident, it's planned. Website planning maps your architecture, page structure, and internal links so every page has a clear job and a clear path to rank.

Whether you're launching new or untangling a site that grew messy, I design the structure first, so content, SEO, and users all pull in the same direction.

It is the cheapest stage to change your mind. Moving a page in a plan takes a minute; moving it after launch can mean broken links, lost rankings, and redirects to untangle. Planning front-loads the thinking so the build, and everything after it, runs clean.

Tell me about your project

An hour of planning saves a month of rebuilding. Get the structure right first, and everything after it, content, SEO, design, goes faster and further.

What's included

A clear page architecture and site hierarchy

A URL structure that stays clean as you grow

An internal linking plan so authority flows to key pages

A content map: what each page targets and why it exists

A structure designed to scale with search from day one

How it works

1Understand the goals

We define what the site needs to do and for whom.

2Design the structure

I map pages, URLs, and internal links before anything is built.

3Hand off the blueprint

You get a plan any developer or writer can build against.

Mapping a site structure with the team in a working session — Planning a site's structure and content priorities with the team before anything gets built.

Who it's for

Anyone launching a new site or untangling one that grew messy. If you are about to build, planning the structure first saves you from an expensive rebuild later.

Common questions

What is website planning?

Designing a site's structure, its pages, hierarchy, URLs, and internal links, up front, so content and SEO pull in the same direction as it grows.

Do I need this if my site already exists?

Often, yes. Sites that grew without a plan usually have tangled structure that quietly caps their ranking. Planning untangles it.

Is this the same as design?

No. Planning is the blueprint (structure and strategy). Design and build come after, and go much smoother with a plan in place.

What do I get at the end?

A clear blueprint: your site's page map, URL structure, and internal linking plan, ready to hand to a developer or to build together.