Who it's for
Anyone launching a new site or untangling one that grew messy. If you are about to build, planning the structure first saves you from an expensive rebuild later.
Architecture and page strategy built to scale with search.
Website planning is designing a site's structure, its pages, hierarchy, URLs, and internal links, up front, so content and SEO pull in the same direction as it grows.
A site that scales with search doesn't happen by accident, it's planned. Website planning maps your architecture, page structure, and internal links so every page has a clear job and a clear path to rank.
Whether you're launching new or untangling a site that grew messy, I design the structure first, so content, SEO, and users all pull in the same direction.
It is the cheapest stage to change your mind. Moving a page in a plan takes a minute; moving it after launch can mean broken links, lost rankings, and redirects to untangle. Planning front-loads the thinking so the build, and everything after it, runs clean.
Tell me about your projectAn hour of planning saves a month of rebuilding. Get the structure right first, and everything after it, content, SEO, design, goes faster and further.
We define what the site needs to do and for whom.
I map pages, URLs, and internal links before anything is built.
You get a plan any developer or writer can build against.
Anyone launching a new site or untangling one that grew messy. If you are about to build, planning the structure first saves you from an expensive rebuild later.